Launch in 90 Days

Private Label Pouch Development

Building something unique? We develop custom formulations specifically for your brand, with unique flavors, strengths, and packaging. Complete customization from concept to consumer from a GMP-certified, FDA-registered manufacturing partner. The team that's built $1B+ in brands.

Launch Your Oral Pouch Brand

Days to Launch

$1B+

Combined Valuations

100%

Success Rate

PRIVATE LABEL DEVELOPMENT

Build Your Proprietary Product

Private label means we develop a custom formulation specifically for your brand. You work with our experienced formulators to create unique ingredient combinations, proprietary flavor systems, and custom strength profiles that competitors can't replicate. The result? A truly differentiated product you fully own, positioned exactly where you want in the market. Launch in 90 days with complete customization from concept to consumer.

Complete Customization

Custom formulations, unique flavors, proprietary strength profiles—built exactly for your brand.

Market Differentiation

Stand out with products competitors can't replicate. Own your unique value proposition.

Premium Positioning

Custom products command premium pricing and build stronger brand loyalty.

IP Ownership

You own your proprietary formulation—it's your competitive advantage.

Private Label is Ideal For

Established brands building long-term market position

Entrepreneurs with clear vision for unique products

Brands targeting premium market segments

Companies ready to invest in product differentiation

Wellness brands requiring specific ingredient profiles

Anyone who wants to own their competitive advantage

Develop Your Private Label Pouch Brand

WHAT WE MANUFACTURE

Full Range of Oral Pouch Products

From nicotine alternatives to wellness supplements, we produce a complete range of oral pouch products with extensive flavor profiles and custom strength levels.

Energy & Caffeine Pouches

Performance-boosting pouches for sustained energy and focus

Nootropic & Cognitive Pouches

Enhanced mental clarity and cognitive performance

Sports Nutrition Pouches

Athletic performance and recovery support

Vitamins & Supplement Pouches

Daily wellness and nutritional supplementation

Wellness & CBD Pouches

Natural wellness and stress relief solutions

Nicotine Alternative Pouches

Smoke-free nicotine delivery systems

Custom Formulations

Unique formulas tailored to your brand vision

Launch Your Oral Pouch Brand

THE TEAM

Built $1B+ in Brands

Industry veterans with decades of combined experience in oral pouch brands and market leadership

Peter St. Lawrence

CEO

Peter has driven innovation in sports marketing, health & wellness nutrition and pouches, launching and expanding successful ventures like Xenith Group, PRO-DIP, FreeAgentFootball.com (FAF), and St. Lawrence Sports International.

Darren Quinn Sr.

Manufacturing Partner, Board Advisor

Darren has over 30 years in start-ups and major brands in the alternative tobacco industry. He has led product expansion and launched successful pouch brands in the US and Europe, notably positioning Rogue among the top modern oral pouch brands.

Jeff Rossi

VP Operations & Trade Partner, Board Advisor

With 30 years in the tobacco industry, Jeff served as Sr. VP of Sales and Marketing at Swisher International, leading a 400+ person team to record profits in 2021. He launched the ROGUE nicotine pouch brand, scaling distribution to 120,000 stores in just three years.

Andrew Schwartz

Trade Mktg Partner, Board Advisor

With 32 years in tobacco and oral brands, has greatly influenced the industry. Crucial in expanding Rogue's reach to over 120,000 stores through strategic partnerships with global e-commerce and convenience stores.

OUR METHODOLOGY

The PouchWorx Framework

This process takes you from concept to market-ready in just 90 days.

Stage 1

Market Research & Brand Strategy

We identify your target market, analyze competition, and develop a unique positioning strategy for your brand.

In-depth market analysis and opportunity identification
Competitive landscape assessment
Target audience definition and profiling
Unique selling proposition development

In-depth market analysis and opportunity identification

Competitive landscape assessment

Target audience definition and profiling

Unique selling proposition development

Stage 2

Brand Identity & Development

Our team creates a compelling brand identity, including name, logo, custom packaging design, and comprehensive brand guidelines.

Brand naming and identity creation
Graphic design and brand guidelines
Full packaging design customization
Brand story and messaging framework

Brand naming and identity creation

Graphic design and brand guidelines

Full packaging design customization

Brand story and messaging framework

Stage 3

Formulation & Packaging

We develop your custom product formulation with extensive flavor options and ensure it meets the highest quality standards while creating oral pouch designs that stand out.

Custom formulation with extensive flavor profiles
Contract manufacturing partner selection
Quality control and assurance process implementation
Regulatory compliance assurance

Custom formulation with extensive flavor profiles

Contract manufacturing partner selection

Quality control and assurance process implementation

Regulatory compliance assurance

Stage 4

Go-to-Market Execution

Launch your brand with a complete market entry strategy, including e-commerce, retail distribution, warehousing, and marketing execution.

E-commerce platform setup and optimization
Retail distribution channel development
Warehousing and fulfillment (3PL) coordination
Launch marketing and retail execution strategy

E-commerce platform setup and optimization

Retail distribution channel development

Warehousing and fulfillment (3PL) coordination

Launch marketing and retail execution strategy

Stage 5

Growth & Optimization

Accelerate your brand with data-driven optimization, scaling strategies, and ongoing support.

Performance analytics and KPI tracking
Conversion rate optimization
Customer acquisition strategy refinement
Retention and loyalty program development

Performance analytics and KPI tracking

Conversion rate optimization

Customer acquisition strategy refinement

Retention and loyalty program development

Launch Your Oral Pouch Brand

Enterprise-Grade Manufacturing Standards

Your brand deserves the highest level of quality, compliance, and safety

GMP Certified

Current Good Manufacturing Practices compliance

FDA Registered

All facilities registered with the FDA

Lab Tested

In-house quality assurance and lab testing

Made in USA

Facilities in Charlotte, NC and Jacksonville, FL

Develop Your Private Label Pouch Brand

FREQUENTLY ASKED QUESTIONS

Your Private Label Questions Answered

What's the difference between white label and private label?

White label means you're putting your brand on our existing, proven formulations—perfect for quick market entry. Private label means we develop a custom formulation specifically for your brand, with unique flavors, strengths, and packaging. Think white label = faster launch, private label = complete customization.

What is your minimum order quantity (MOQ) for private label pouches?

Our standard MOQ is 90,000 pouches. This quantity ensures cost-effective production while maintaining our high quality standards. We work with both startups and established brands to meet production volume requirements.

Are your facilities GMP certified and FDA registered?

Absolutely. All manufacturing takes place in GMP-certified, FDA-registered facilities. We maintain the highest standards for quality control, ingredient sourcing, testing, and documentation to ensure your brand meets all regulatory requirements.

How long does it take to launch with private label development?

With our proven framework, you can launch in 90 days. White label solutions can be even faster (4-6 weeks) since formulations are already developed. Private label development takes the full 90 days to perfect your custom formulation, branding, and packaging.

Do I need FDA approval to launch a private label pouch brand?

FDA requirements vary by pouch type. Nicotine pouches are regulated as tobacco products by the FDA. Non-nicotine pouches (energy, CBD, supplements) have different regulatory pathways depending on ingredients. All our manufacturing takes place in FDA-registered, GMP-certified facilities to ensure compliance across all product categories. We handle all regulatory requirements for your specific pouch type.

Limited spots available for Q4 2025

Ready to Launch Your Private Label Pouch Brand?

Apply now to see if you qualify for our framework. We only work with select entrepreneurs and businesses who are serious about building a market-leading pouch brand.

90-Day Launch

From concept to market in just 3 months with our framework

Market Growth

Enter a rapidly growing market with our industry connections

Value

The team has built brands with combined estimated valuation greater than $1B using this system

Launch Your Oral Pouch Brand